Stop burning time and money over ineffective marketing copy
Harness the enormous power and potential of the written word
Think dbartel.com

As a Dallas copywriter, I understand the art and science of the written word – how it inspires, how it connects. The right words, the right message can be extremely powerful if used effectively. Simply put, words have the power to grow awareness, build a customer base, and boost your sales.

Here's what I do:

• Develop targeted copy for print, direct mail or marketing
• Determine main selling feature to keep messaging fresh and engaging
• Keyword and key phrase analysis
• Create Search Engine Optimization SEO and Search Engine Marketing SMO content strategies
• Partner closely with art directors and editors to generate workable ideas
• Simplify complex messages to compel wide audiences
• Proofread copy for accuracy, grammar and legal disclaimers

Remember, what may sound good on the surface isn't always effective. What all writers and copywriters know (though few succeed at) is grabbing attention. Shrewdly, creatively. If the first paragraph doesn't grab you, why read the rest? Drill down to the first sentence, the first word, even. Does it connect? Does it make sparks? It means the difference between so-good and “so what?”

If your business is on the Web, you have even more to consider. Correct keyword usage, accurate content and an effective (SEO) strategy can make the difference between jumping onto the first page of a search result or getting buried under a pile of competitor links.

Like laughter, the effects of copywriting are palatable when it works. Dbartel knows how to make it work.

As an award-winning news reporter, I've worked all industries - from small firms to Fortune 125 companies - to promote a successful array of products and messages to targeted audiences. I've served as a writer for department stores, real estate, airlines, online travel, hotel and hospitality, non-profits, food and beverage, entertainment, banking and finance, and small business just to name a few.

So, throw out that weak copy you were using. Get ready for a fresh approach with writing that's clean, cunning and moves at the speed of thought.

Think dbartel.