Daniel C. Bartel
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SUMMARY

• Copywriter/journalist with nine-plus years crafting awarding-winning copy for Internet and print
• Extensive knowledge of Search Engine Optimization (SEO) writing and research
• Skilled copyeditor/proofreader; knowledge of AP, Chicago and MLA styles
• Strong analytical skills: effective in writing articles from statistics and research
• Deadline-focused, always delivering projects on or before their due date
• Proven ability to achieve greater ROI by improving marketing concepts and strategies
• Skilled in writing slogans and headlines, collapsing whole paragraphs into a few sentences or words
• Communication style addresses both tactical (everyday) as well as strategic (long-term) company goals
• Strong instructor skills: effective in mentoring, teaching and training other workers
• Working knowledge of html coding

WRITING EXPERIENCE
COPYSTRATIC - Dallas, Texas
Owner, Freelance Copywriting and Consulting Business
Create original content for clients for a wide variety of projects. Edit and proofread existing documents. Contracts include: Writing online content, print marketing, technical white papers, catalog descriptions, press releases, feature articles; Proofreading RFPs, white papers, newsletters, magazine articles **Won multiple contract renewals with several clients

J.C. PENNEY CO. - Plano, Texas
Internet Copywriter, Home Division
Daily creation of online copy for landing pages and product presentations for a Fortune 150 department store. 2007 - 2008

• Collaboration with Internet Planners on copy enhancements.
  **Achieved a 15-35% sales increase on enhanced Hard Home items
  
• Efficient turnaround on all Internet Planner requests.
• Creation of copy and headlines to drive online sales for 7 categories of Home products — Home Accents, Windows, Bed & Bath, Kids & Baby, Toys and Furniture.
• Team Building: Lead performance in “PACE,” the annual JCP Direct awards show; Co-organized and worked Habitat for Humanity team-building day; copy creation of internal brochures and posters for Habitat for Humanity.

J.C. PENNEY CO. - Plano, Texas
Catalog Copywriter, Soft Home 2006 - 2007

• Crafted marketing copy for Soft Home items: Comforter Sets, Sheets, Basics, Mattress Covers, and Window Coverings.
• Coordination with buying teams on copy and headline revisions.
• Worked with copy chiefs and layout artists to improve copy quality and workflow efficiency; cross-checking peer work.

YUM! BRANDS, INC. - Addison, Texas
Technical Writing Consultant
Copy creation on an existing 600-page franchisee manual for Pizza Hut International. Outlined detailed “how-tos” for applying re-branding strategies to new and existing storefronts.
July 2007-November 2007

• Responsible for articulating how re-branding would apply to interior/exterior image, signage, site planning and construction.
• Translated complex re-branding initiative into comprehensive, readable copy and revised older, outdated copy.

HOTELS.COM - Dallas, Texas
Marketing copywriter 
January 2006 – August 2006
Created more than 400 property descriptions for leading travel site.

• Worked with content managers and editors on achieving effective copy style and delivery.
• Drove online sales through lively, well-researched and accurate property descriptions.

DALLAS BUSINESS JOURNAL - Tarrant/Denton Bureau, Texas
Staff Writer, Real Estate
Covered commercial and residential real estate news for Dallas’ leading weekly business newspaper. 2004 – 2005

• Covered industrial, office and residential real estate news, including breaking news, investigative reporting, trend stories, profiles, restaurants reviews and a weekly business column.
• Wrote breaking news stories for the dallas.bizjournal.com.
• Creating news stories from statistical info and/or public records data: Company balance sheets, Planning & Zoning reports, Census data, civil and criminal lawsuits.

EDUCATION           
Master of Journalism – Print Reporting, 3.7 GPA
UNIVERSITY OF NORTH TEXAS – Denton, Texas

Bachelor of Arts – English, American Literature
UNIVERSITY OF SOUTHERN CALIFORNIA – Los Angeles, CA
           
AWARDS                  
2003 - First Place, APME Award (Associated Press/ Managing Editors)
Co-winner in Breaking News category, a Nurse charged with hospital patient murder, Wichita Falls Times Record News

2002 - Best Series, Katy Award (Dallas Press Club)
On reporting team that won Best Series award for “Not Another Teen Series,” Wichita Falls Times Record News

2001-02 - UNT Mayborn Journalism Scholarship (twice awarded)

CIVIC
BIG BROTHERS BIG SISTERS OF NORTH TEXAS
Mentor for little brother, David (10-14 yrs. old).

• Role model and life counseling, homework help, Bigs Events
• Crafted editorial copy for Big Brother Big Sister of North Texas monthly newsletter

ARLINGTON MISSION
Assistant

• Sorting and categorizing of charitable donations
• Delivery of furniture and clothing donations