Name: Daniel C. Bartel
Location: Dallas and Fort Worth, Texas, and beyond
Email:
Occupation: copywriter, marketing writer, technical writer, reporter

WORK EXPERIENCE
Technical writer, Yum! Restaurants International, a division of Yum! Brands, Inc.
July 2007-present

• Update and rewrite a 600-plus page restaurant planning manual for use by Pizza Hut, Inc. and franchisees.
• Write about the company's new branding strategy; how it factors into aspects of exterior/interior style and décor in both free-standing and in-line buildings.
• Work with Pizza Hut and Yum! Brand concept designers to formulate strategic and comprehensive copy.

Internet Copywriter, J.C. Penney Co., based in Plano, Texas. JCP Direct, Catalog-Advertising Department, Internet Creative Division.
April 2007 -present

• Write product descriptions for shoes, windows and window accessories, and bed and bath items (Previously wrote for the JCPenney catalog)
• Use Photoshop, InDesign, Lago applications to write and edit copy
• Part of a team environment: cross-checking peer work, contributing to work flow efficiency, working with editors and layout artists to achieve higher quality results
• Participate in department boostering: supporting cast member in annual talent show, creating bulletin board displays

Copywriter, J.C. Penney Co., based in Plano, Texas. Catalog Advertising Department, Soft Home Division.
August 2006-April 2007

• Write marketing copy for soft home items: bedding, sheets, comforters, pillows, draperies, mattresses; as well as hard home items, such as furniture, lamps and decorative accessories
• Use InDesign and Lago applications daily to place text on the page
• Contribute marketing copy to jcp.com Web site
• Part of a team environment: cross-checking peer work, contributing to work flow efficiency, working with editors and layout artists to achieve higher quality results

Proofreader/copyeditor, American Airlines Custom Publishing, a division of AA Publishing, which is owned by AMR Corp.
May 2006 - August 2006

• Proofread copy for at least six different trade and travel publications, all produced by AA Custom Publishing
• Wrote articles to appear in AA Custom magazines

Marketing copywriter, hotels.com, an online travel service owned by Expedia. 
January 2006 – August 2006
Responsible for generating 150- to 300-word descriptions on new properties located both nationally and internationally

• Writing/editing/proofreading/researching properties for descriptions
• Working remotely with content editors and marketing managers

Public Relations specialist/copywriter, The LaChapelle Agency, a full-service advertising/public relations agency in Bedford, Texas.  
April 2005 – May 2006

• Writing, distributing news releases for print and broadcast media
• Strategizing PR plans to maximize broadest coverage for the client
• Writing/editing proposals, marketing brochures and advertising copy

Staff Writer, Dallas Business Journal, Tarrant/Denton bureau, a weekly Metroplex business magazine with a circulation of 16,000. April 2004 – January 2005

• Covered industrial, office and residential real estate news, including breaking news, investigative reporting, trend stories, profiles, restaurants reviews and a weekly business column
• Wrote breaking news stories for the dallas.bizjournal.com

Staff Writer, Wichita Falls Times Record News, with a daily circulation of 32,000. 
March 2002 – April 2004

• Covered breaking news, crime/catastrophe, county government, education, health, personality profiles, business, weather and agriculture
• Reviewed books, movies and theater

Freelance Reporter, contributed articles and briefs to such publications as:

• Fort Worth Star-Telegram, small business section  
• Fort Worth Texas Magazine  
• American Airlines Custom Publications: Grapevine Today, Fort Worth Convention and Visitors Bureau Magazine  
• Big Brothers-Big Sisters North Texas

 
EDUCATION
M.J., Master of Journalism, Mayborn Institute of Journalism, grad. 12/01
University of North Texas

B.A., English, School of Letters, Arts & Sciences, grad. 5/98
University of Southern California
   

SKILLS

• Well-versed in AP, Chicago, and MLA Style
• Familiar with common grammar hang- ups: that/which, who/whom, correct comma usage, misplaced modifiers, et cetera
• InDesign, Quark, MS Word, Excel, PowerPoint; familiar with both Mac and PC

RECOGNITION

• Won 2002 Texas APME first place award for breaking news coverage
• Participated on reporting team that won a 2002 Katy Award/ Best Series
• Awarded UNT Mayborn Journalism Scholarship, 2001-2002

ACTIVITIES

• Volunteer for Big Brothers/Big Sisters of America  
• Dallas Swing Dance Society, Intermediate East Coast Lindy Hop  
• Volunteer at Arlington Mission, helping to organize and sort donations.  
• Member of Prestoncrest Church of Christ  

Resume PDF